Customer defection has a huge cash impact – and creates negative brand exposure through complaints on social media. Traditional feedback tools like comment cards, mystery shopping, web/email surveys collect too little, and are too late for action, hence the prompt business action that would prevent customer defection does not occur. Improving defection rates has a massive impact on profit – to find out more, visit our calculator.
“Cutting defection in half can double the firm’s growth rate.” F. Reicheld – The Loyalty Effect April 1998.
OPINIATOR is deployed in many industries and our staff are experienced in survey methods, question setting and analysis.
OPINIATOR is SaaS, decoupled from any proprietary system so can be set up quickly. There is no hardware to buy or software to download.