95% of companies collect feedback - but only 10% deploy and improve based on this feedback and only 5% inform their customers of this change.
Gartner Research (2006)
The Challenge - Defection

“A typical company loses 15% to 20% of customers annually. Cutting defections in half will double its growth rate and reducing that company’s customer defections by just 5% increased overall profits by 30%.”

Fred Reicheld – Author “The Loyalty Effect”



Play video – see how opiniator solves the problem
The Solution: Opiniator

Opiniator is a business improvement system that generates real time, on-premise and actionable point of experience consumer feedback using the consumer’s own mobile device.



  1. Structured feedback is given on specific issues
  2. Responses are analyzed and fed back in real time
  3. Reports and alerts show what is important and what needs to be fixed.


See opiniator in action